Yoga Biz Consulting

Business is the vehicle with which we provide yoga to the world. It is a necessary part of offering yoga and many of us don’t have the experience or natural inclination to deal with it. It is my hope to help make the business side of health and wellness a little sweeter with business consulting offerings. I can help your yoga business become stress free and a fluid part of your yogic journey. From individual teachers to small and large studios, to massage, pilates, and other wellness type businesses, lets work together to bring health to the world.

During these sessions I will share my years of experience teaching and consulting with businesses through my tenure with MINDBODY University (MBU) and also what I’ve learned walking the walk – running and operating Smiling Dog Yoga.

I went through the process of buying Smiling Dog in 2011 and can work with you on planning, purchasing, opening, overhauling, marketing, you name it. I’m a numbers kinda gal and spreadsheets are my friends. I can help you learn to understand what’s working and what’s not. Stop spending time working in your business, ignoring your own yoga practice, health, and sanity, and start working on your business, so it can support you in your yoga practice and life.

Please feel free to e-mail info@roxtaryoga.com for details. I look forward to helping you GROW your business.

Possible Topics

• Acquisition
• Business Planning
• Budgets
• Opening
• Marketing
• Retention
• Staff Management
• Key Performance Indicator Reporting
• Pricing
• Payroll
• MINDBODY Optimization
• Website Optimization
• Staff Manuals
• Hiring
• On-Site Training/Consulting
• Whatever you need!

Rates and Billing

My hourly consulting rate is $80 per hour or buy 4 sessions up front for $300 for working together during business hours, 9-5pm PST. The rate is $100 per hour for early mornings, late evenings, or weekends. This rate applies to the following types of work:

• Meetings, via phone or in person.
• “Thinking work” like review of materials, business plans, etc.
• E-mail correspondence.
• You will be charged via stored credit card after each meeting. You will receive a receipt via email – unless you prepaid in advance.
• I have a 8-hour cancellation policy which applies to all pre-scheduled meetings, whether via phone or in person. Meetings cancelled or rescheduled with less than 8 hours’ notice are subject to a late cancel fee of $20.
• Sessions begin at the scheduled time and are one hour in duration.
• Typically, most clients meet once a month, after a few hours of initial planning.
• I also offer 50 pages of training manuals for desk staff, teachers, and massage therapists for $300. With hundreds of screen shots, detailed instructions on using MINDBODY, interactive tables of contents, policies and procedures that have been relevant at SDY, it’s a great resource to help you train and manage staff. Click here to purchase or contact us for more info.
• I also offer a generic copy of my business plan (25 pages) and working studio budget (10 excel worksheets) for $500. Contact us for more info.

What To Expect

• I will always call you at the number that you provide unless you tell me otherwise.
• I will always remind you of pre-scheduled meetings the day prior.
• If you would like to have more than one person on the call we can setup a conference line for this, please let us know before our meeting time if this is needed.
• It is helpful to pick a regular time to meet either weekly or monthly – and stick to it.
• Ongoing meetings should be used to create and implement a plan, assess progress, look at numbers, keep you on track and answer questions.
• I maintain strict confidentiality with all clients – nothing you tell me will ever be disclosed without your permission.
• To make the best use of your consulting time, you should provide an agenda of topics, questions, priorities and any relevant supporting material, at least 24 hours before our meeting time.
• The more prepared you are, the more you will get out of a session.
• Meetings may be scheduled weekly or monthly, depending on the scale and timing of your goals.

To Get Started

• Login and book your first remote consulting session online or at least store a credit card on file under MY INFO > EDIT BILLING INFO. I require a credit card on file to work together.
• You can wait for our first meeting to discuss the following items, or if you’d like to better utilize our time together you may do the following homework first and send it via e-mail to info@roxtaryoga.com. Some items are optional depending on what you wish to accomplish, some items are required.
• Homework Item 1 (Required): Please provide a brief statement with overall goals and expectations for our work together (i.e. increase gross revenue 10% in 12 month period, open a yoga business, training staff, learn the software better, etc.).
• Homework Item 2 (Required): Your timeline for accomplishing goals and how often you would like to meet.
• Homework Item 3 (Required): Issues you would like to address – if there is something specific you would like to work on, we will keep the assessment process focused on that area.
• Homework Item 4 (Optional): We will need an excel spreadsheet filled out for revenue and attendance and other Key Performance Indicators – you can fill this out or pay me to fill it out. I cannot seriously work with you on marketing or growth without this critical information. If you’re only looking to discuss software, then this isn’t necessary.
• Homework Item 4 (Optional): Your budget, if you have one and it is relevant to our work.
• Homework Item 5 (Optional): A description of your competition including: pricing and offerings.
• Homework Item 6 (Optional): Your brand, who your student/client is, including demographic information.
• Generally, our work will cover: creating a Key Performance Indicator sheet for your business, improving your pricing, improving client retention using customer service and sales, creating a marketing plan, creating marketing materials and improving your website, and creating targets and an action plan.

Questions are welcome via e-mail info@roxtaryoga.com.